Much like parent company Hyundai, Kia has been working hard to revive its brand picture. New products like the Soul and Forte have been comparatively well received so far, and with new stunners like the 2011 Sportage and Optima on the way, Kia ought to benefit from a healthy boost in sales. But strip away the sleek new designs and clever interior packaging, and you'll find that Kia's core value of crafting very safe vehicles is still holding strong, now that the 2010 Forte sedan has been named a Top Safety Pick by the Insurance Institute for Highway Safety.